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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Lotus Evora Roadster at Geneva – probably
Wed, 15 Feb 2012The tease for the Lotus Evora Roadster Lotus are promising to ‘Blow the roof off Geneva’ in a cryptic tease for the Geneva Motor Show. We’re assuming that means the Lotus Evora Roadster. It’s three years since we reported Lotus future plans for the Evora, with a S/C version, auto ‘box and the Lotus Evora Roadster expected at some point.
Malcontent growing over lack of roads policing
Thu, 07 Aug 2014MOTORISTS are not just frustrated by the lack of police presence on Britain’s roads – they now believe there is little chance of law-breakers being caught and prosecuted. The RAC Report on Motoring 2014 reveals many motorists in 21st century Britain think there is little risk of being caught breaking the law at the wheel. Two in five drivers (40%) believe anyone committing common offences such as texting at the wheel of either a moving or stationary vehicle, aggressive driving, tailgating, middle lane hogging on the motorway or undertaking would more than likely get away with it.