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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Hiromu Naruse: ‘Godfather’ of the LFA ‘Not Famous Enough’

Hiromu Naruse & Lexus LFA Last year we reported the death of Hiromu Naruse, Toyota’s chief test driver and a man considered to be the ‘Godfather’ of the Japanese performance car, and particularly the Lexus LFA, a car which consumed the last decade of his life and became the final testament to his enormous skill. At 67, Naruse-san was still as involved as ever, and it was whilst driving a Lexus LFA with the Nurburgring Package he met his end on a public road near the Nurburgring. A track, incidentally, he had driven more than any other Japanese driver.

Goodwood Revival 2011

The middle week of September was a crowded one for the CDN team with coverage of the Frankfurt motor show but we still found time to get our period tweeds out and head down to Sussex to cover the Revival weekend. This historic motor racing festival runs over three days, with Friday set aside for qualifying and practice, and races on Saturday and Sunday, with aggregated times to decide the final winner. Special themes this year included 50 years of the E-Type and this years' Fordwater Trophy grid was composed exclusively of this classic front-engined GT, including Lightweight and Low Drag versions that took on the Ferraris and Cobras of the period.