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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Marchionne, Fiat execs tighten grip on Chrysler under unified management team

Sergio Marchionne, CEO of Fiat S.p.A. and Chrysler Group LLC, will retain oversight of the two automakers in North America under a single management team dominated by Fiat-bred executives. Four regional chiefs will be in charge of Fiat and Chrysler operations in North America, South America, Europe and Asia effective Sept.

Great mileage? King Midget did that 50 years ago

WITH VIDEO -- As the world grapples with ever-decreasing stocks of inexpensive oil and ever-increasing traffic, the diminutive King Midget two-seater--made in the thousands from 1946 to 1970--starts to look pretty good. Again. "These cars will be the future kings of the road," said Petersen Automotive Museum director, and huge King Midget enthusiast, Dick Messer.