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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Domagoj Dukec on BMW's 2 Series [w/Video]

Following last week's reveal of the BMW 2 Series Coupé, the carmaker has released a video featuring head of exterior design Domagoj Dukec, in which he talks us through the car's design. The video, which also features BMW product manager Thomas Ebner, sees Dukec explaining how the three air intakes at the front – which also integrate the Air Curtain technology – set a marker for the car's "sportivity", before he explores the way in which new design features such as the grille and headlamps differ from those of its predecessor, the 1 Series. Moving on to to the side profile, he discusses what makes the silhouette typically BMW and what separates it from bigger coupés, while identifying the DLO as a special feature of the 2er.

Jaguar C-X17 concept (2013) Jag 4x4 at Frankfurt motor show

Here it is then: Jaguar’s brave new future, the C-X17 crossover concept car, unveiled of the eve of the 2013 Frankfurt motor show. Officially, it’s nothing more than a Frankfurt-bound design study to show off the talent of Jaguar’s new ‘iQ Al’ modular aluminium platform. But with the luxury crossover market in overdrive and armed with a contender that looks this sharp, you can bet this is far more than a statement of intent...