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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Volkswagen L1 concept

Volkswagen chose the Frankfurt motor show to unveil the revolutionary L1 Concept - a diesel-electric hybrid vehicle constructed from aluminum and carbon fiber.  Weighing 380kg, the L1 can seat two occupants in tandem. They enter through a side-hinging, electrically operated canopy which maximizes aerodynamic efficiency. It has a Cd figure of just 0.195.

Ultimate Street Car Association opens registration for 2014 season

Back in November, the Ultimate Street Car Association was announced at SEMA as a national race series to oversee the Optima Ultimate Street Car Invitational and Qualifying. Registration is now open for the first event at Mazda Raceway Laguna Seca. Those of you who picked up any tuner mag from the last six years will remember the Optima Ultimate Street Car Invitational, which played host to some incredible cars -- and demonstrated an overwhelming bias toward Camaros, it turns out.