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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Renault Clio (2012) first official pictures

Renault's bold new Clio has broken cover, sporting a new look, technology overload and a raft of personalisation options to take the fight to the supermini class leaders. We'll see in in the metal at the Paris motor show in September 2012. Where has the Clio's new look come from?

Alfa at the Paris motor show 2008

By Ben Barry Motor Shows 02 October 2008 20:29 It’s all quiet at Alfa, but that doesn’t mean there’s nothing to look at. The girls are of an even higher standard than those over the road at Fiat, while the 8C Spider – standing proud in pearl white amid a sea of red – and the recently revised 159 look stunning. We’ve seen the updated saloon and sportwagon a while back, but seeing it in the metal under the spotlights just reinforces how breathtakingly handsome it is.