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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Mercedes S-Class Grand Edition launches

Mercedes S-Class Grand Edition - AMG cosmetics to garner the last sales It’s usually a fair assumption that when Mercedes launches a car with a ‘Grand Edition’ badge attached to its boot that the end for that model is nigh. And so it is with the Mercedes S-Class Grand Edition. So before the 2012 S-Class arrives with its Magic Sky and Magic Body and Magic everything else, Mercedes has bolted a lot of its high-end cosmetics to the more lowly S-Class models to try and wring the last few sales out of a car that is long in the tooth and no longer as good as the BMW 7 Series, Audi A8 or Jaguar XJ.

Goodwood Festival of Speed 2010: Updates & Dougie Lampkin video

Dougie Lampkin takes on the Goodwood Estate It may still be four months away, but the pace of the PR for the Goodwood Festival of Speed has been turned up a notch this week.  We did a piece on the Goodwood Moving Motor Show which will precede the Festival of Speed this last weekend, but it makes sense to bring you up to date with what we currently know will be happening at the FoS. The theme at this year’s Festival of Speed is ‘Viva Veloce!