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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Win a new Jag XJ – update with Piers Morgan

Piers Morgan is encouraging us to buy tickets to win the first new XJ off the production line. A couple of weeks ago we reported that Jaguar are running a competition to win the very first new XJ to come of the production line. It may be true that the competition will give Jaguar a bit of publicity for the new XJ, but it’s also true that the real beneficiaries of the competition will be the NSPCC.

Freedom Edition joins Jeep Patriot lineup for 2013

The 2013 Jeep Patriot Freedom Edition will join the Jeep lineup alongside the Wrangler Freedom Edition as another tribute to the United States military. Jeep will donate $250 of each Freedom Edition sale to military charities. Additionally, Chrysler is offering $500 cash back on the purchase of any new Chrysler Group vehicle to active members of the armed forces and veterans .