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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Chrysler Sebring and Dodge Avenger to get a new lease on life

With Fiat-based replacements still at least two years away, the Chrysler Group has delayed plans to kill its slow-selling Chrysler Sebring and Dodge Avenger, sources say. The two sedans were all but left for dead by previous owner Cerberus Capital Management. Now insiders say Chrysler intends to freshen the cars and keep them on the market until late 2012.

Toyota to premiere five concepts in Tokyo

Toyota is the latest carmaker to announce the contents of its show stand for the upcoming Tokyo motor show, with five new concepts being unveiled. The latest development of the Fuel Cell Vehicle (FCV) Concept will make its debut – previewing a production model that could launch next year – alongside concepts exploring the future of taxis and compact MPVs. We'll also see the introduction of the FV2 (Fun Vehicle 2) concept, which Toyota says is designed to capture its ‘fun-to-drive' philosophy, and the Aqua G Sports concept.