Decals Sticker Wing Wings Helmet Motorbike Tank 0502 X66x7 on 2040-parts.com

Automakers tease ads for Super Bowl 2013

Automakers are reaching out to celebrities, fans and even YouTube sensations for 2013 Super Bowl advertisements. CBS has reportedly sold out its ad inventory for the Feb. 3 broadcast of Super Bowl XLVII at prices averaging $3.7 - $3.8 million.

Ferrari SP FFX revealed – it’s not a looker

The one-off Ferrari SP FFX – complete with white fringe and coupe roof. Ferrari Special Operations is the division of Ferrari that relieves very well-heeled punters of vast quantities of cash to create one-off specials – just like Eric Clapton’s Ferrari SP12 EC. But a big bank account doesn’t necessarily equate to great taste, at least not if the only image we have of Ferrari’s latest one-off creation – the Ferrari SP FFX – is anything to go by.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.