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Audi settles 'Imported From Detroit' ad dispute with Eminem

Detroit charities have emerged as the victor in a dispute between Audi AG and Eight Mile Style LLC, the company that licenses Detroit rapper Eminem's songs, after Audi released a commercial in May that appeared to rip off of Eminem's "Imported from Detroit" Chrysler spot. "Audi has tremendous respect for Eminem and his works, and likewise for the 'Imported From Detroit' campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers," the German automaker said Friday in a statement. Terms of the settlement weren't released, but as part of the agreement--which both parties said was reached "amicably"--Audi said it would "support the revitalization of Detroit by contributing to selected social projects." Audi didn't specify which organizations would benefit, but Joel Martin, of Eight Mile Style told the Detroit Free Press that a project "will be announced soon." "Just like 'Imported from Detroit' helped benefit charities like the Marshall Mathers Foundation, we as Eminem's publisher can give back to Detroit," Martin said, according to the newspaper.

BMW and Toyota to team up for sports car

BMW and Toyota have agreed to jointly engineer and produce a new sports car as part of a broad-reaching technical partnership that is also set to center on lightweight construction solutions, fuel-cell development and hybrid powertrains. The announcement of the deal builds on an existing agreement for the supply of BMW diesel engines for various Toyota models, agreed to in December 2011. That was advanced with the signing of a memorandum by BMW CEO Norbert Reithofer and Toyota chairman Akio Toyoda in Munich, Germany, on Friday.

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.