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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

No special purchase schemes for electric Golf

VOLKSWAGEN has announced that the electric-driven e-Golf will be sold just like any other Golf. The company will not separate battery rental from the purchase of the car, unlike Renault's approach with the Zoe, meaning that customers who buy the e-Golf will also be buying the batteries. There will be no special incentives like access to other Volkswagen cars for a limited number of days per year, which is a scheme in place with the electric-powered BMW i3.

Barrichello wins for Brawn in Monza

Barrichello wins the Italian Grand Prix in Monza The Brawns trailed Hamilton, Raikkonen and Sutil in the first stage of the race with their one-stop strategy, but the dividends of that strategy paid off with the Brawn duo taking the lead after the second pit stops by McLaren, Ferrari and Force India. Hamilton, in the McLaren, had a good race, and was challenging Button for second place in the closing stages. But, having got to within a second of Button on the last lap, he crashed out – probably by trying a bit too hard.