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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

BMW Adds Two New Exhibits to Museum

BMW added two new exhibits to its Museum in Munich, Germany this past weekend, designed to showcase the automakers forward thinking ambitions towards lightweight, efficient vehicles. Called the Simple and Clever concepts, the three wheeled urban contraptions were designed as a research exercise to make maneuvering in urban areas easier and more energy efficient. The Simple concept - an acronym of the project name 'sustainable and innovative mobility product for low energy consumption' - combines features and advantages from both automobiles and motorcycles and is powered by a 36kW combustion engine and an electric motor.

Second Fisker Karma fire under investigation

Investigators hired by Fisker Automotive are looking into a Fisker Karma plug-in hybrid sedan that caught fire on Aug. 11 in a suburb outside San Jose, Calif. This is the second instance of a fire involving a Karma in the last three months.