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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Call for ban on in-car hands-free phones

Road safety charity Brake is calling for a blanket ban on in-car hands-free phone systems. Using a hand-held phone while driving is already illegal in the UK, so a proposal to prohibit even hands-free kits would completely eradicate calling from behind the wheel. On Bing: see pictures of people using mobile phones while driving 1 in 3 use mobile phone behind the wheel A decade on from when the mobile phone ban was introduced, Brake is asking the government to assess its policy on all forms of telephone communication while driving.

Families spending less on transport - new figures revealed

THE LATEST Family Spending data shows that UK households spent £489 on average per week in 2012, according to the Office for National Statistics. Once inflation is taken into account, average spending has decreased since 2006 when households spent £526.40. Transport has seen the biggest spending reduction taking inflation into account, falling from £87.10 per week in 2001/2002 to £64.10 in 2012 despite the price of petrol increasing substantially over this period.