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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Future products: Scion's lineup to grow

Scion was supposed to be Toyota's niche brand of fuel-efficient small cars for hip kids. But the original three-model product lineup is being expanded, so the brand's customer reach may be extended as well. Early next year, Scion will add a rebadged version of the Japan-market Toyota iQ minicar.

GT Academy winner to race at Monza

It's been a year since Jann Mardenborough entered the PlayStation GT Academy. On Saturday, he'll be on the track at Monza, going wheel to wheel with Valentino Rossi in the opening round of the Blancpain Endurance Series. Mardenborough won the GT Academy and drove in the 24 Hours of Dubai with fellow Academy winner Bryan Heitkotter in a race-prepped Nissan GT-R.