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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

2010 Mopar Challenger revealed!

Dodge and Mopar are teaming to create a limited-edition Challenger for 2010 that wears triple black with popping blue stripes and has a goosed Hemi under the hood. The Mopar Challenger will be revealed later this month at the Chrysler museum near Detroit and at the NHRA’s Mile-High Nationals in Colorado, but pictures were released and specs were announced on Wednesday. This new muscle coupe arrives in dealers next month and will be limited to just 500 copies.

2012 Ford Focus ST gets 297bhp

Those clever chaps at SuperChips have given the 2012 Ford Focus ST a bit of an ECU tweak to deliver 297bhp and an extra 85lb/ft of torque. When we reported last week that WTC outfit Arena had in roped Ford’s tuner of choice, Mountune, to give the new Ford Focus a makeover, we were a tad disappointed to discover that they were tweaking the rather journeyman Focus Zetec S. That meant the Zetec S got 200bhp – a handy jump – but we bemoaned the fact that they hadn’t fiddled with the Focus ST to give us a car to fill the void left by the absence of a Focus RS in the current iteration of the Focus.