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For new CAFE rules, automakers place high-stakes tech bets
Tue, 23 Mar 2010Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.
Cadillac CUE infotainment system to arrive in 2012
Wed, 12 Oct 2011Cadillac has lagged the industry in infotainment, but that will change next year. While Ford has touted MyFord Touch, and the imports various infotainment systems, General Motors spent the past 30 months developing CUE, short for Cadillac User Experience. The infotainment system's simplicity might remind users of an iPod Touch screen.
Ford CEO Alan Mulally to deliver keynote address at CES
Tue, 22 Sep 2009Ford is continuing to double-down on its Sync technology as a way to separate itself from competitors, and in that theme CEO Alan Mulally will again deliver a keynote address at the Consumer Electronics Show in January in Las Vegas. He's expected to unveil the next round of Ford's Sync features at the show, which is a bellwether event for the technology industry. He also spoke at last year's show, and former GM CEO Rick Wagoner addressed it in 2008 as part of efforts by auto execs to showcase new innovations in their cars.