Denso 210-5119 Alternator/generator-reman Alternator on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Ford Focus, Fiesta racers (2011): global motorsport

The new One Ford mantra is spreading to the race track - as the Blue Oval sends its motorsport division global too.  Announced at the 2010 SEMA show, the Fiesta R2 rally car will now be available in North America for the first time. And the all-new Ford Focus touring car (pictured) will race globally - it's anticipated to be in the 2011 British Touring Car Championship. Ford plans to coordinate and support private race teams around the world and is promising to help teams adapt the car to worldwide touring car categories.

UK Ferrari sales outstrip entire Middle East

ITALIAN supercar company Ferrari raced to a record year in 2013 on the back of expanding UK sales, selling more cars in Britain than in the Middle East and Africa combined. As a result the company made an all-time high net profit of 264 million Euros (£217 million) - a 5.4% rise on 2012. A total of 677 Ferraris were sold in the UK, with the nation overtaking Germany as the company's strongest European market and leaving the oil-rich states trailing.