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Infiniti's Smart Move

If you're going to throw props at people for their insight and business acumen, be sure to aim some at Infiniti's new global boss, Johan de Nysschen. Here's why: On Sunday, before the final 2012 Formula One championship race, Infiniti announced it would be the title sponsor of Red Bull Racing going forward into 2013. That in itself is a great coup for the luxury car maker.

Lotus announces partnership with Mansory

Group Lotus has announced its new collaboration with Mansory, which will become its official customization studio. The German tuner will be contributing bodywork, trim and special finishes for the Elise, Exige and Evora in yet another controversial strategic decision for the UK company. Lotus confirmed the first fruits of this new partnership will be the unveiling a new model variant at September's Paris motor show, two years after the highly ambitious announcement of five new models of which the first is yet to become reality.

Infiniti to tap Nissan UK’s fleet customers to grow sales

Infiniti to leverage Nissan Corporate Sales for growth in the UK We do have a habit of taking the Michael out of Infinit’s efforts to grow car sales in the UK. We’ve often wondered if they’re working on a strategy that goes counter to logic in the hope it pays dividends. For example, the obvious route for Infiniti was a hard push on private buyers of luxury cars and positioning themselves as the ‘Sporty’ alternative to that other Japanese luxury brand, Lexus.