Denso 234-9074 Fuel To Air Ratio Sensor on 2040-parts.com

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Concept Car of the Week: Bertone BMW Pickster (1998)

The creation of new niche products is an ongoing process for car manufacturers and sometimes combining different segments into one can provide a popular solution. Nowadays, all these mongrels are usually categorised under the same label ‘Crossover', which doesn't mean much anymore a part perhaps for an artificial off-road appearance. But back in America's sixties, the combination of a pick-up's functionality with the style and driving performance of a sports car became so successful that it created a whole new segment.

Toyota cuts 2014 Prius Plug-in hybrid prices

For the 2014 model year the Toyota Prius Plug-in hybrid will get a price cut, with the base Prius Plug-in model starting at $29,990, not including destination. The $2,010 drop in price comes without any changes to the vehicle, and Toyota was keen to point out that "This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.” This drop in price can be viewed as part of Toyota's effort to keep sales volume of its popular plug-in hybrid model on target -- about the only place where the 2014 model Prius will look different will be the Japanese domestic market, where the Prius will get two-tone paint options, new wheels, and LED lighting. Likewise, the Prius Plug-in Advanced will also get a price cut for the 2014 model year, and will start at $34,905, not including destination.