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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Paris bans some cars to cut smog

PARIS is taking drastic measures to combat its worst air pollution in years, banning around half of the city's cars and trucks from its streets in an attempt to reduce the toxic smog that has shrouded the French capital for more than a week. Cars with even-numbered licence plates were prohibited from driving in Paris and its suburbs today, following a government decision over the weekend. Around 700 police were patrolling the morning rush-hour, handing out tickets to offenders.

McLaren F1: It was 20 years ago today…

The McLaren F1 20th Anniversary photo - 21 McLarens together   Well, not quite 20 years ago today that Ron Dennis got his band to play, but it is 20 years this year since McLaren first brought together the team that was to create the mighty McLaren F1, which is cause for celebration. To mark the occasion McLaren has issued a McLaren F1 20th Anniversary Press Release reprising the chronology of the F1 and lots of interesting stats. Take a look – it’s well worth the read.