Denso 950-0134 Electric Fuel Pump on 2040-parts.com

Detroit brands top Asian, European rivals in study of most appealing models

Owner delight with import vehicles is falling, and Detroit 3 brands are more appealing than European and Asian rivals for the first time in 13 years, according to a study measuring owner enthusiasm and satisfaction. The biggest improvement in owner appeal was made by high-performance models from Ford Motor Co. and General Motors Co., J.D.

We sample Honda's car technology of the future

Ahead of the Tokyo Motor Show 2013 we’ve been to Honda’s research and development facility in Tochigi to see and experience some of the Japanese firm’s new and upcoming products and technology. We’ve covered the new Honda Civic Type R in some detail separately, but among the other cars driven here is the next generation Honda Jazz (known as the Fit in Japan), no less than three different types of Honda hybrid system, including one similar to that fitted in the forthcoming NSX supercar, and an all-carbonfibre CR-Z prototype. On top of which, we’ve also experienced a self-driving car, watched a crazy automatic-parking demonstration and sampled the latest version of the all-electric Micro-Commuter, Honda’s equivalent of the Renault Twizy.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.