Denso Dsm Talon Eclipse 1g 2g Turbo 660cc Injectors on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

MINI JCW Roadster rides the ‘Ring

MINI JCW Roadster pounding the Nurburgring Now we’ve got the MINI Coupe out in the open, with and without its swirly black and white camouflage, it must be close to MINI doing the same with the Roadster. Which is probably why we have spy photos of the MINI JCW Roadster pounding round the Nurburgring – last shakedowns, we assume. Because we can’t imagine MINI dragging out the reveal of the production model Roadster much past Frankfurt – if it takes that long – which will be a full two years on from when MINI first revealed the 2-seater MINI Roadster – the soft top twin of the MINI Coupe.

Four car design schools to compete in Ferrari design contest

 Ferrari, in collaboration with Pininfarina, has laid down a global challenge for students of car design. The project, called 'Ferrari: new concepts for the myth', will see students from four of the world's best automotive design schools compete to create new concepts for future Ferraris. The four schools are: Art Center College of Design in Pasadena, Tokyo Communication Arts, Coventry University School of Art and Design, and the European Institute of Design in Turin.