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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Microsoft demos Apple CarPlay rival

The battle between Microsoft and Apple is being fought on the desktop, on the smartphone and now in the car. At its Build 2014 developer conference, held earlier this month in San Francisco, Microsoft demoed an early version of Windows In The Car, its response to Apple's CarPlay system we saw at the Geneva Show back in March. As you'd expect, In The Car's design follows the look of Microsoft's latest Windows and Window Phone operating system pretty closely.

Now even Audi slows production

We’ve written endlessly about the slow down in car production worldwide. All the top end manufacturers have made savage cuts in jobs and production. But there seemed to be one company bucking the trend – Audi.