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Citroen DS5 promo: Arsenal players take on English National Ballet +video

The Arsenal players and ENB dancers with the Citroen DS5 The Arsenal players and ENB dancers with the Citroen DS5 In a slightly odd promotion for the Citroen DS5, Citroen has teamed up Arsenal players with the English National Ballet It looks a bit like Citroen has been taking notice of MINI’s somewhat off-the-wall promotions for their cars and have decided a great way to get the DS5 – now it’s on sale in the UK –  front and central is to take Arsenal players Alex Song, Wojciech Szczesny, Alex Oxlade-Chamberlain and Bacary Sagna off to the English National Ballet to get some lessons. We’re assuming the link with the DS5 is supposed to be all about elegance, power, shape, beauty, grace or any number of ways you can describe ballet and, by association, the Citroen DS5. We get treated to the Arsenal players doing a lift or two, managing a Plié at the bar and even a Pas de deux, Pirouette and an Arabesque (and now we’ve run out of ballet terminology).

257mpg Volkswagen Twin Up! concept stars at the Tokyo Motor Show 2013

Volkswagen has rolled out yet another Up! city car-based concept for the Tokyo Motor Show 2013. Don’t worry though – the Twin Up!

Volvo uses Facebook to research new interior solutions

Volvo is using Facebook to conduct market research into how drivers use their cars' interiors via its new 'You Inside' app. Users are asked to create a personal profile that includes the car they drive, their lifestyle and a list of day-to-day items they keep inside their car. The aim is to identify new design solutions based around qualitative data.