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Campaign To Encourage Switch To Low Emissions Motoring Launched

IN A bid to boost consumer awareness of the increasing numbers of low emissions vehicles entering the market, Deputy Prime Minister Nick Clegg MP has helped to launch a new promotional campaign. Backed by some of the automotive world's biggest players - BMW, Nissan, Renault, Toyota and Vauxhall – the 12-month long ‘Go Ultra Low' campaign will prompt car buyers to consider the benefits of pure electric, plug-in hybrid and extended-range vehicles with information about their low running costs, ease of charging and impressive range. Consumers will be directed to new website, (www.GoUltraLow.com) offering information about owning and running such vehicles, the makes and models available and the locations of the thousands of publicly available electricity charging points.

Lotus Hybrid – the Lotus Evora 414E – at Geneva

The only photo we have of the Lotus Evora 414E Hybrid Last year we reported on a range extender engine developed by Lotus for use in hybrid cars. The range extender engine was part of a joint project between Lotus, Jaguar, MIRA and Caparo in conjunction with the Technology Strategy Board and was designed to provide charge – rather than drive – for hybrid cars. A solution that seems far more elegant than the current Prius-type setups.

Fiat 500 Abarth USA: A sexy little number

Fiat 500 Abarth USA - Seduction Fiat had high hopes for the Fiat 500 in the US, hoping to emulate the success MINI has enjoyed by tickling the trendy button in US car buyers’ brains. But that plan hasn’t been an unmitigated success. Talk to car lovers in California and they’ll say there’s a Fiat 500 outside every coffee shop; same in New York.