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Mercedes AMG engine guru to join VW

The man credited with development of Mercedes-Benz AMG's latest line of high performance gasoline engines, Friedrich Eichler, has been lured to the Volkswagen Group, where he will take up an as yet unspecified position this summer, sources with knowledge of the move tell Autoweek. Eichler, who joined AMG after working his way up through the ranks at Porsche, was instrumental in the development of AMG's naturally aspirated 6.2-liter V8, twin-turbocharged and naturally aspirated 5.5-liter V8 and twin-turbocharged 6.0-liter V12 that powers the Pagani Huayra. Friedrich Eichler also developed turbocharged four-cylinder engines for upcoming Mercedes AMG cars.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

'Paradox' in transport policy claim

THERE IS A "paradox at the heart" of the Government's roads programme, a transport policy professor has told MPs. The question on whether traffic levels would increase or decrease in the future was unresolved, University College London emeritus professor of transport policy Phil Goodwin told the House of Commons Transport Committee. The paradox was that if traffic levels increased the planned roads programme was "not big enough to make an improvement", he said.