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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Prime Minister praises JLR during visit to new engine plant

Prime Minister David Cameron today praised Jaguar Land Rover as he made a surprise visit to the firm’s brand new £500 million engine production facility in Wolverhampton. The PM flew in to join a special contingent of MPs, local government officials and the press on an early preview tour of the in-construction new plant, just six weeks after the JLR team themselves moved in. Apparently, an insider told MSN Cars, the PM had personally requested to visit the plant – and he wasn’t originally invited!

Toyota Prius points the way to design future

For a glimpse of Toyota's future design trends, check out the Prius. The third generation, debuting Monday in Japan, stays true to the line's role as a vanguard of futuristic styling and sports many new elements that will be popping up soon in other models. Chief among these are the sharply creased corners, the forward placement of the Toyota badge, a lowered grille and styling that Toyota's global design chief Wahei Hirai calls "free-form geometrics." The goal was to create an avant-garde, high-tech look that also screams green.