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Nissan LEAF becomes London Taxi

Nissan has been ferrying Londoners and tourists round the capital in the Nissan LEAF EV free of charge as part of its ‘Big Turn On’ campaign. Yesterday we reported that a Nissan LEAF was going to go backwards up the hillcimb at Goodwood in a bid for a reversing speed record, and to draw attention to the LEAF’s strengths as part of Nissan’s ‘Big Turn On’ campaign. We’re not too sure how being able to go backwards as quickly as you can forwards in a LEAF is a big selling point, but Nissan’s stunt in London this week is far more relevant – they’ve been offering fee taxi rides in the electric LEAF to tourists and Londoners alike.

Ford introduces new EcoSport SUV in India

Ford introduced the second generation of its EcoSport compact SUV at the New Delhi Auto Expo on Wednesday. The EcoSport is the second of eight vehicles that will be launched in India by mid-decade. The EcoSport was developed in South America with teams from Asia, Europe and North America.

Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.