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Ford Focus ST gets 330 Cosworth horses

Cosworth has prepared an extreme Ford Focus ST CS 330 for the 2012 SEMA Show with cosmetic tweaks and 330 hp. The Ford Focus ST finally went on sale in June, the closest thing we’ve got to a Focus RS, at least for now. But Cosworth has prepared their own Focus ST for this year’s SEMA show offering more power than the last generation Focus RS and almost as much as the run-our RS 500.

Williams F1 sells Williams Hybrid Power to GKN for £8 million

GKN have bought williams Hybrid Power in an £8 deal Back in 2010 we reported on a flywheel developed by Williams F1 that recoups energy from braking, and was fitted to a Porsche 911 GT3 to give an extra boost of power. Williams F1 developed the Flywheel technology with a start-up company, which it bought out for £1.5 million in 2010, and now that company – which became Williams Hybrid Power – has been sold to GKN in a deal worth £8 million – and a share of sales revenue going forward – and is being renamed GKN Hybrid Power. The plan is to use the flywheel technology to reduce fuel consumption of transport that is constantly stopping and starting – it’s currently being used on a bus operating in London – and  Williams expect it could cut fuel use by up to 30 per cent.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?