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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Exclusive: Pierre Castinel resigns from Head of Design role at Tata

Tata's Head of Design, Pierre Castinel, has resigned from his post to accept a position at PSA, Car Design News has learned. Castinel was originally hired to develop the design direction and form a brand identity for Tata's full line of vehicles, including cars, pickups, SUVs, MPVs, trucks and buses, but things haven't been going well at the Indian automaker. According to insiders, Tata closed Castinel's design studio in the British midlands last year, forcing the UK-based team to move into the automaker's engineering center in Warwickshire.

Opel Zafira Tourer concept

According to Vauxhall, the Zafira Tourer concept gives a strong hint at what a production version may look like. Continuing the original mindset of the practical mini MPV, the Zafira Tourer concept aims to combine the Flex7 seating arrangement with a more luxourious and ‘lounge' style environment. The Zafira Tourer adopts an Ampera-esque DRG as well as other new stylistic features.