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Jaguar Land Rover leads UK universities to develop virtual simulation tech

Jaguar Land Rover is to lead four UK universities in a £10m ($15.5m) government scheme to develop virtual simulation technologies and processes to help improve and accelerate the car design process. The carmaker will be leading project teams from the universities of Cambridge, Loughborough, Leeds and Warwick in the Program for Simulation Innovation (PSI), developed to improve the potential of the UK virtual simulation industry. It is hoped that through its results design quality and capability can be improved through the simulation of sights, sounds and smells.

Land Rover previews Discovery Vision Concept ahead of NY show

Land Rover has given a first taste of the Discovery Vision Concept, which will debut at the New York International Auto Show later this month. The concept introduces the design themes that will define both the next generation of Freelander/LR2 and Discovery/LR4 models. Land Rover had previously announced that it would align its models under three pillars - 'luxury' for Range Rovers, 'leisure' for Discovery models – of which the Freelander/LR2 becomes – and 'dual purpose' for the long-awaited replacement for the Defender.

'Ford shouldn't sell Jaguar/Land Rover'

By Tim Pollard Motor Industry 30 January 2008 15:01 A majority of CAR Magazine Online users reckon that Ford is making a mistake by selling Jaguar and Land Rover. Nearly 60 percent of our website users say the Blue Oval shouldn’t flog its premium-badged crown jewels, according to our exclusive online poll. Ford is poised to announce the sell-off in the next few weeks; a decision is currently tipped for the end of February 2008, according to chief executive Alan Mulally, although deals of this epic scale can sometimes drag on for even longer.