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Luxury car buyers get kid-glove treatment from dealerships

Luxury vehicle buyers want service -- not just repairs done right, but the kind of pampering they get at high-end hotels, restaurants and boutiques. It's all about the extras. In response, luxury vehicle brands are stepping up their games, rolling out unprecedented customer service, training staff and reconfiguring showrooms to cater to these buyers.

Toyota Auris Hybrid – Frankfurt debut

The Toyota Auris Hybrid will be at Frankfurt Toyota are calling this the first application of their Hybrid Synergy Drive in a mainstream model. Which makes us wonder if Toyota don’t consider the Prius a mainstream model. They’re also calling this a concept, but we know that Toyota will be producing the Auris Hybrid in the UK next year, so take this as a pretty much production-ready car.

New Boxster and Caymen swell Porsche’s order book

The 2009 Porsche Cayman S - helping to boost Porsche sales [ad#ad-1] We’ve run stories on how well Porsche, and the whole VW/Audi group, is holding up through the current malaise in the car industry. Porsche’s last lot of profit figures were very impressive, but were mainly due to the huge amounts Porsche made on its trading in VW shares. We noted at that time that Porsche reckoned its sales were slow because people were waiting for the new versions of the Boxster and Cayman, and when that happened sales would increase.