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Rolls meets massive demand from Chinese super-rich

By Jack Carfrae Motor Industry 26 April 2007 01:28 Four showrooms not enough to serve the needs of all those impoverished rice pickers? Apparently not. This is Rolls' fifth Chinese dealership and its eightieth worldwide.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

HERTZ TO OFFER ELECTRIC IMIEV HIRE

THE HERTZ Corporation has signed an agreement with Mitsubishi Motors in the UK to add the pure-electric vehicle (EV) i-MiEV city car to the fleets of Hertz and car sharing club Connect by Hertz in the UK. The rollout has already begun with two Mitsubishi i-MiEVs now available for Connect by Hertz members to zip around London. Hertz plans to add further i-MiEVs to its fleets throughout the year across the UK, as well as offering vehicles for corporate and university pool fleets.