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Mazda Honours MX-5 With Anniversary Website

IT’S SEEN off numerous competitors over the past quarter of a century to become the go-to affordable sporting roadster, and now Mazda has launched a special website to commemorate the 25th anniversary of the company's legendary MX-5 sports car. The website offers a glimpse at the history and future of the most popular roadster of all time, including messages from the engineers behind its development. Originally designed in the 1980s, the first MX-5 was unveiled to the world in February 1989 at the Chicago Auto Show.

Video: Chip Foose talks about, renders his first VW Golf

In order to promote the launch of the Golf R in the US, Volkswagen has created a series of videos featuring fans of the iconic Euro hatch for a new iPad app. Here Chip Foose, founder of Foose Design and presenter of hit TV show, Overhaulin', tells the story of his first VW Golf, a 1985 GTI. But the highlight of the video is watching Foose produce a marker rendering of the MkII GTI in his own distinct style, usually associated with the hotrod scene.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.