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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Ford Mondeo Sport announced

The 2011 Ford Mondeo Sport - only 3000 being built We’re almost up to the next plate change in the UK (60 reg out next month) and Ford are getting out the marketing tools to tempt buyers in to showrooms. One of the top foot-fall makers is the Limited Edition, with extra kit for not a lot of extra dosh. Which as we always say is great if you’d have specced the options thrown in anyway.

Motor industry backs EU membership

MOTOR MANUFACTURERS have given strong backing for the UK staying in the European Union, citing benefits including business links and free movement of labour. A survey by the Society of Motor Manufacturers and Traders (SMMT) showed that 92% of automotive firms believed that staying in the EU would be best for their business, although most wanted to see reforms. The SMMT said its study showed how EU membership benefited the industry, such as access to a single market and funding for research and development.