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Bombardier YouCity design competition launched

Bombardier is sponsoring the YouCity Innovation Competition, seeking design concepts for 'the future of urban mobility'. The online competition, open to design students and professionals, focuses on the evolution of mobility in fast-growing urban areas. With more than two thirds of the world's population expected to live in cities by 2050, the issue of transportation is one that the organizers feel needs to be addressed sooner rather than later.  Bombardier has selected three cities that represent the different markets for urban mobility around the world: London, UK (mature market), Belo Horizonte, Brazil (BRIC market) and Vientiane, Laos (emerging market).

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

BAIC C70G

The BAIC C70 debuted at the 2012 Beijing International Motor Show and is based on the previous-generation Saab 9-5. The C70G, designed by Pininfarina, retains the X-shaped brand badge, which derives the Chinese word ‘Bei', meaning North. Although the exterior design of the car is slightly conservative, elents such as the sharp feature lines found adorning the car's sides mean the C70G remains sleek and elegant.