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Chinese car maker Geely to launch in UK in 2012

Chinese car maker Geely – better known for its ownership of Volvo – will launch in the UK in late 2012. Parent company Geely International Corporation has struck a deal with Manganese Bronze Holdings to be its distributor in the UK market. MBH is the parent company of The London Taxi Company, which manufactures the iconic black cab in Coventry.

Lotus and Daniel Simon collaborate on C-01 hyperbike project

Lotus has announced the impending launch of its first motorcycle, the C-01, penned by automotive designer and futurist Daniel Simon. The C-01, previewed on the left, will be a hyperbike with integrated racing technology made from materials such as carbon, titanium and aerospace quality steel, and will be powered by a 200hp engine. It is designed to reflect a combination of lifestyle, design and high-end technology.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?