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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ferrari FF: Geneva FF debut and first FF interiors

The Ferrari FF takes a bow at Geneva - in white We’ve had plenty to say about the Ferrari FF, Ferrari’s controversially-styled replacement for the 612 Scaglietti. The jury seems to be out on its design, with as many dissenters of the new Ferrari direction as applauders. But you can count us impressed, even more so now the FF has hit the floor in Geneva.

Illinois man wins two Mustangs

Thomas Barker, a 24-year-old Illinois resident, has two new Ford Mustangs for his garage. Barker is the winner of the 2011 Mustang Dream Giveaway, taking home a one-of-a-kind 2012 Ford Mustang Patriot Edition Boss 302 and a completely restored 1969 Mustang Boss 302. Only one copy of the 2012 Mustang Patriot Edition was produced.