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Audi Kicks Off Le Mans Campaign In Style

THERE’S no getting away from the fact that Le Mans is a big deal for Audi. The German car maker has dominated the famous endurance race in recent years, and to reinforce the event’s importance the launch of its 2014 car was a little unconventional. The Le Mans circuit is unusual in that, for most of the year, part of it is a public road.

Webinars: Visualization & Digital Effect Creation with Autodesk

Car Design News hosted Visualization & Digital Effect Creation with Autodesk on February 9, 2011. This webinar explored how effective communication is key to 'selling' a particular design internally, and provided information on how to get your vision across using Autodesk Showcase, with an emphasis on materials, cross-sections and environments. We all know that a beautifully-rendered image captures the emotion of a design idea; convincing animations and digital effects place the product in a realistic environment and depict consumer interaction, making the design credible and relevant to the target consumer.

Mercedes-Benz axes Maybach

High ranking Mercedes-Benz sources have confirmed to Autoweek that the underperforming Maybach brand will be officially killed off in 2013. The decision to disband Mercedes-Benz’s upper luxury marque comes after a decade of disappointing sales for the Maybach 57 and 62 and a recent decision from the German car maker’s chairman Dieter Zetsche not to push ahead with the development replacement models – the likes of which were tentatively due out in 2014 – owing to what one insider describes as a “positive move to focus greater attention on the Mercedes-Benz brand” . “We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations," the insider said.