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Viper Curtain Call: Final Snake rolls off the line in Detroit

It's the end of the line for an icon. Clad in custom bronzed-gold paint, the final current-generation Dodge Viper rolled off the assembly line on Thursday at a Detroit factory. The last one was tailored to the tastes of a loyal Viper owner, D'Ann Rauh, who with her husband, Wayne, owns more than 40 Vipers.

Charles Morgan to build rival cars

Sacked Morgan boss Charles Morgan is to set up new sports car company that he says will rival the 104-year-old British car manufacturer that bears his family name and recently dismissed him. In a report in the Telegraph, Charles is quoted as saying his new company will “build on the innovation and heritage of my grandfather”. On Bing: see pictures of Morgan cars Find out how much a used Morgan costs on Auto Trader The news comes less than a month after Morgan lost his appeal against his dismissal from the Malvern carmaker his family set up in 1909.

Car Color Trends Shift with the Economy (Video)

According to the 2008 DuPont Automotive Color Popularity Report, white is the top vehicle color choice in North America for the second straight year in a row, with black and silver close behind. And experts say the slumping economy may be playing a role in these choices. During an economic downturn, people tend to be more conservative when purchasing a new car and often avoid getting something too trendy.