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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Reva NXR launched & Reva NXG revealed at Frankfurt

The Reva NXG which has been revealed at Frankfurt The Reva NXR is the proper launch and will be available to order straight away with delivery starting in early 2010. The styling is still pretty unconvincing, but for a small city EV it’s probably acceptable. The NXR is a three-door, four seat hatchback with a range of around 100 miles per charge and a top speed of 65mph.

Porsche Panamera (2009): first official photos

By Tim Pollard First Official Pictures 24 November 2008 09:00 Today's launch of the new Porsche Panamera is a timely reminder that Porsche is no stranger to controversy. It is happiest pursuing mechanical layouts others deem impossible, turning gamekeeper and buying Volkswagen outright, and laughing in the face of cynics who deplore Porsche-badged off-roaders. The new Panamera sports saloon is going to reignite plenty more controversy, trust us.