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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Audi A1 e-tron Wankel range-extender EV trial begins

Audi A1 e-tron trial begins in Munich If car makers are going to foist electric cars on us, the least they can do is make them as useful as the limited technology permits. And that’s what Audi are doing with the A1 e-tron EV. The Audi A1 e-tron isn’t a daft BEV (battery electric vehicle) with a woeful range at the mercy of weather conditions, instead it’s a range extender EV with a small Wankel engine which kicks-in when the battery charge is used up to increase range.

Audi A5 DTM Concept Car (2011) first official sketches

This is Audi’s new DTM racer: as new rules and regulations are ushered in for the 2012 German Touring Car series, Audi has chosen to replace its highly successful A4 DTM with a race car based on the new A5 coupe. And it’s been unveiled just in time to steal a little thunder from BMW as Ingolstadt’s local rival reveals its first DTM challenger in two decades. So the Audi A4 DTM becomes the Audi A5 DTM?