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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Volkswagen Rock Up! & Groove Up! launch

It’s already getting on for two years since the VW Up! arrived as Volkswagen’s main weapon in the city car market, so it’s well overdue for a special edition model to keep interest in the appealing little Up! high, and add some footfall to Volkswagen’s newly refurbished UK showrooms.

Bye bye Maserati Kubang – hello Maserati Cinqueporte?

Maserati Kubang being retired from view Maserati has decided that now the world has seen its Kubang Concept it’s going to retire it from public view ahead of a production reveal. The Maserati Kubang is the concept for an SUV that’s been doing the motor show rounds since it arrived at Frankfurt last year. Currently on show in Beijing, it appears that the trip to China will be the last outing for the Kubang as a concept as Maserati are getting ready to show a production version – but not just yet.