Distributor Cap #3934988 Mercruiser 1970-1977/1982-1986 Inboard Sterndrive Boat on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Jalopnik and Drive host 'Livesketching with J Mays'

Ford's Chief Creative Officer, J. Mays is the subject of a 'Livesketching' interactive video, co-hosted by Drive on YouTube and Jalopnik. The Q&A, presented by designer Jason Torchinsky (himself no slouch with a Sharpie and a flip chart), gave the rare opportunity to quiz the creator of the Audi Avus concept, modern VW Beetle and Mustang and one of the major influencers behind Ford's design strategy.

Exclusive: Pierre Castinel resigns from Head of Design role at Tata

Tata's Head of Design, Pierre Castinel, has resigned from his post to accept a position at PSA, Car Design News has learned. Castinel was originally hired to develop the design direction and form a brand identity for Tata's full line of vehicles, including cars, pickups, SUVs, MPVs, trucks and buses, but things haven't been going well at the Indian automaker. According to insiders, Tata closed Castinel's design studio in the British midlands last year, forcing the UK-based team to move into the automaker's engineering center in Warwickshire.