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Is Lamborghini Urus the name for the Lambo SUV?

Is the Lamborghini SUV going to be the Urus? With the Beijing Motor Show starting next week – and the Lamborghini SUV due to debut – Chinese media claim it will get the Urus badge. We’ve had plenty to keep us amused with the new Lamborghini SUV, including a review of Lambo’s SUV from an American Lamborghini dealer who’d been to a private viewing.

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Concept Car of the Week: Oldsmobile Aerotech (1987)

In late 1984, Oldsmobile management had so much confidence in the potential of its new inline four-cylinder engine Quad 4, that a small team was assigned to the creation of the Aerotech, a research vehicle designed to demonstrate the engine's performance by setting a new world speed record. Ed Welburn, then assistant chief designer, was mostly working on the 1988 Cutlass Supreme but his passion for race cars made him the ideal candidate to be handed the assignment by Oldsmobile 2 studio's chief David North. Inspired by Le Mans racers such as the Porsche 917LH and Jim Hall's Chaparrals, he designed a long, flowing car that immediately seduced design director Chuck Jordan and GM management.