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BMW ‘i' subbrand aims for 2013 launch
Mon, 21 Feb 2011BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.
James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
AC Mk VI: AC Cars return to the UK
Tue, 22 Feb 2011Here's a blast from the past. AC has announced it's returning to the UK market and will exhibit the Mk VI version of its venerable roadster at the 2011 Geneva motor show. AC, a UK manufacturer that's 110-years-young in 2011 but with more regenerations than a Doctor Who convention, is establishing a new base at Brooklands.