Distributor Primary Lead Wire Standard Fdl-46 on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2012 Mercedes A-Class revealed in patent filings

The slightly drab 2012 Mercedes A-Class Car makers must hate filing for patents on new cars, because it means trusting images of their new and secret car to a third party. Basic images, admittedly, but the real-deal nonetheless. So Mercedes must be spitting feathers today as the images they sent with their patent applications on the 2012 A-Class leak out of every open window, door and PC and straight on to the interweb.

AM DBS becomes the new Aston Martin Vanquish

The new Aston Martin DBS debuted at Villa D’Este as the Project AM310. But it’s going to be the new Aston Martin Vanquish when it arrives. It’s a problem we all face: What do we call our new offspring?