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Nissan to alter design philosophy to attract females and younger buyers
Fri, 13 Sep 2013Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.
Cadillac XTS 'choreographed' LED lighting explained [w/video]
Tue, 28 Feb 2012The introduction of LED lighting into vehicle lamp graphics has seen manufacturers strive to create their own identifiable lighting signatures. Cadillac, for example, is looking to take this one step further with the introduction of LEDs throughout the XTS, rather than just within its light clusters. Designed to greet drivers through a choreographed sequence, 20 separate light sources begin their routine once the key fob is pressed.
F1: Mercedes sticks with McLaren – Brawn still likely
Mon, 02 Nov 2009Mercedes are sticking with McLaren for the 2010 season - but probably Brawn GP too. As the F1 season drew to a close at the Yas Marina circuit in Abu Dhabi yesterday, the whole of the top end of Mercedes Benz management was on hand. They had expected to see Lewis Hamilton in the Mercedes McLaren waltz to a win, but had to settle for simply powering the world champion – Jenson Button – to victory this year and claiming third and fourth place at the inaugural Abu Dhabi Grand Prix.