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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Autoweek's Best of the Best winners announced

Today, Autoweek announced the winners of our yearly Best of the Best competition with the Porsche Boxster S and Mercedes-Benz GL taking top honors. Presenting the awards, editor Wes Raynal said, “It was a tough call to make this year with so many incredible cars and trucks that debuted. After a year of evaluating everything on the market, the Porsche Boxster S and Mercedes-Benz GL rose to the top, really earning these two awards.” For Best of the Best awards, the Autoweek editors considered publicly available, all-new or substantially new 2013 model cars and trucks.

Ford Ranger

This week, away from the glitz and glamour of both the Shanghai and New York International Auto Shows, will be the 2011 Commercial Vehicle Show held in Birmingham, UK. Nether the less, Ford has taken the opportunity to use the show to launch the all-new Ranger truck. New from the ground up, the Ranger is said to retain its 'ruggedness' but now with added performance and economy.